Argos boosts customer marketing
Home Retail Group, the company which owns Argos and Homebase, is planning to revamp its group-wide customer marketing activity, by…
News
Guardian gives Acxiom global brief
Guardian News & Media (GNM) has appointed Acxiom to build a global single customer view database as part of moves…
ID data on thousands left in pub
The personal details of thousands of London housing tenants were discovered on an unencrypted memory stick left in a pub,…
Whitbread hunts agency for CRM
Whitbread is hunting an agency to handle its CRM account across the entire brand portfolio – including Beefeater, Brewers Fayre,…
Cost of hack attack soars 70%
The cost of fighting online hack attacks has rocketed by nearly 70% in the last year, with the average cost…
‘£8bn lost’ through untapped data
UK businesses are being urged to harness the full financial potential of their data on the back of a new…
NotW begged charities to take cash
A top News of the World executive has revealed he had to beg charities to accept profits from final edition…
Indian call centre scam exposed
Indian call centre staff are reportedly selling UK broadband user’s financial data, including credit cards and security codes, for as…
‘Gratuitous’ door-drop banned
Bar chain Wahoo has been blasted by the Advertising Standards Authority after running an “explicit and gratuitous” door-drop campaign featuring…
Mini drive bolsters CRM strategy
BMW brand Mini has developed a new Web-based CRM campaign, dubbed Mini Lunatics, which urges drivers to visit a microsite…