OFT acts after rogue mailings
The OFT has revoked the consumer credit licences of four businesses after they targeted consumers with misleading unsolicited mailings claiming…
News
Alterian reveals profit ‘wipe-out’
Alterian shares have started to recover even though it has revealed profits have been wiped out and it will just…
Behavioural ad icon ‘just a fudge’
IAB Europe’s new self-regulatory framework for online behavioural ads has been branded a “fudge”, amid claims that it will do…
RM ‘must offer QR discounts’
Royal Mail should take a leaf out of the US Postal Services’ book by offering discounts to brands who use…
Nissan GB launches care scheme
Nissan Motor (GB) is launching a customer service initiative, dubbed You + Nissan Care, through a direct mail and email…
Alterian shares crisis deepens
The financial crisis at Alterian deepened yesterday with the company failing to halt the shares slide, which has seen its…
Damart under fire over mailshot
A mailing campaign by Damart has been slammed by the Advertising Standards Authority after the company used a list of…
Vodafone axes call centre jobs
Vodafone is to close its Trowbridge contact centre in June putting 200 jobs at risk and bringing potential redundancy numbers…
Heathrow to bolster CRM activity
BAA-owned Heathrow Airport is aiming to boost its CRM strategy – and further personalise communications for a better passenger experience…
DMG opens ethical agency United
The Direct Marketing Group has opened the doors of its new ethical agency, United, in a move which reunites Barraclough…