Direct marketing; it’s the future
A new report confirms what many in the direct marketing industry have been saying for years: the rise of data,…
News
Cruickshank takes IPA DM role
The IPA has confirmed the appointment of LIDA chief executive Mel Cruickshank as the new chairman of the Direct Marketing…
Publicis finally buys Chemistry
Chemistry’s long-awaited sell-off appears to be sealed after its board of directors recommended shareholders accept a £14.45m cash offer from…
Met acts on overseas scammers
The Metropolitan Police has closed five virtual offices used by direct mail scammers and seized thousands of letters in a…
ASA rejects Tena Man ad ban
The Advertising Standards Authority has rejected calls to ban a responsive radio ad for Tena Men incontinence pants, after fears…
Google pre-empts behavioural laws
Google is pre-empting a clampdown on behavioural advertising by launching a browser extension for Google Chrome that enables users to…
Superdrug plots loyalty launch
Superdrug is planning to step up its offensive against Boots with the launch of a loyalty scheme to rival the…
G2 Joshua boosts senior team
G2 Joshua has drafted in three recruits, including a new creative services director, as chief executive Tim Hipperson acts to…
TMW hires recruitment chief
Tullo Marshall Warren has created a new role of recruitment manager, to overhaul the agency’s approach to attracting fresh talent….
iPhone app winner feared ‘prank’
The Apple customer who downloaded the 10 billionth iPhone app – and in the process scooped a $10,000 gift card…