SMS ads ‘fuel mass defections’
Mobile phone operators have been warned they risk mass defections by selling ads to third-party advertisers, according to the results…
News
M&S caught in Epsilon breach
The fallout from the email data breach at US firm Epsilon has reached the UK, with Marks & Spencer warning…
Kenshoo reunites Microsoft chiefs
Search specialist Kenshoo has hired Microsoft’s head of strategic accounts Karl Knights as new business director, in a move that…
Emailvision bolsters online tools
Emailvision, the global on-demand email and social marketing business which works for Unilever, Sainsbury’s and Habitat, has secured a host…
Lloydspharmacy in major push
Lloydspharmacy is launching a major responsive campaign to increase awareness and take-up of its prescription services. TDA has devised the…
£581m spent via smartphones
British smartphone users are now spending £581m a year by purchasing goods on their mobile phone through apps, according to…
GyroHSR appoints Kevin Allen
GyroHSR has hired BBDO/Proximity Worldwide global head of planning Kevin Allen as international planning director. Allen originally joined Proximity London…
Unilever hands Amaze online task
Unilever has appointed integrated marketing and technology company Amaze to support the FMCG giant’s 68 websites across 104 countries, building…
OFT berates webuyanycar.com
The Office of Fair Trading has blasted used car buying company webuyanycar.com after finding that many of its online valuations…
Associated adopts Do Not Track
Global news organisation Associated Press has become the first company to adopt a Do Not Track button, enabling its 175…