3M division launches video mailer
3M-owned out-of-home digital specialist GTG is launching a VideoPak mailing, which features mini-screen technology to present three short-form video promoting…
News
Colin Lloyd to turn DMA into flats
Former DMA chairman Colin Lloyd is on the verge of buying the DMA’s headquarters and is understood to be planning…
Elvis scoops Magners promotions
Irish cider brand Magners has reportedly hired Elvis to handle its promotional marketing account, following a pitch. The agency will…
TDA picks up PDSA mailing brief
Veterinary charity PDSA has appointed TDA for a legacy project to increase the number of supporters who leave a gift…
Townshend bags £25m Waitrose
John Townshend’s start-up agency Now is understood to have landed the £25m Waitrose account as part of a deal which…
Digital media ‘dying with owner’
Thousands of pounds worth of music and digital media are being potentially thrown away because people are forgetting to include…
Phone payment rules ‘clear as mud’
Companies which take payments over the phone have been warned that they risk financial penalties unless they act to ensure…
Nissan awards Indicia data brief
Nissan has appointed direct and digital agency Indicia to support its CRM programme, and provide data analytics and insight to…
ASA bans ‘too clever’ mailing
A direct mailing from The Phone Book, which was formatted and styled to look like an invoice, has been banned…
FSA probes ID theft insurance firm
The Financial Services Authority (FSA) has launched an investigation into card protection giant CPP over claims that it might have…