We’re more loyal to retailers than to brands, say Brits
UK consumers are nearly 50% more loyal to stores than the brands they buy, with in-store experiences and meaningful rewards driving…
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WPP Media joins battle for AI, data and tech supremacy
WPP is coming out fighting with the official launch of WPP Media – the agency which has replaced GroupM –…
Pubs and bars struggling to get in shape for LHF ban
Many UK food and beverage businesses – including pubs, bars, and restaurants – have yet to fully grasp the new…
Watchdog slams the brakes on drug-fuelled Air Up ad
German water bottle company Air Up has found itself back on the wrong side of the UK ad watchdog for…
Beko returns to McCann to run global brand portfolio
Beko Europe has reappointed McCann Worldgroup to work across its portfolio of brands – Beko, Whirlpool, and Hotpoint – following…
New action plan to unlock growth in data-driven TV ads
The coalition of leading media industry players – formed 12 months ago – has launched its five-point action plan to…
M&S snaps up Homebase plots for food store expansion
Marks & Spencer might still be reeling from its recent cyber attack but it is not letting the hackers wreck…
Ford ‘on the prowl’ for all-electric Puma European launch
Ford has unveiled a new campaign as part of the launch activity behind the all-electric version of its Puma model…
Experian taps into C4 for new financial inclusion series
Experian has joined forces with Channel 4 for the first time to launch a new content series, designed to provide…
Crisis? What crisis? UK the powerhouse as digital soars
Marketers might be planning to spend more on traditional channels this year, but the pan-European digital advertising market is still…