Consumers turning away as marketers overdo the AI
Marketers might think they are being smart by turning to AI-generated content but consumers can spot it a mile off,…
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GB Racing doubles stake for new marketing campaign
Great British Racing, the sport’s official marketing and promotional body, is launching its largest campaign to date as it strives…
Morrisons takes on Nectar with ‘More Partner Points’
Morrisons is continuing to beef up its More Card loyalty programme by signing up more than 300 brands for the…
DuPont launches global brand for electronics spin-off
DuPont, the $29.1bn business, has unveiled the name and branding of the planned spin-off its electronics business Qnity Electronics, created…
WhatsApp bigs up encryption in biggest ever global blitz
WhatsApp is lauding its encryption services in a new global campaign which reminds over 3 billion monthly users how no…
Toblerone unveils ‘manifesto for chocoholics everywhere’
Toblerone is insisting it is by taking a stand for how chocolate should be enjoyed in its latest campaign which…
Electrolux taps into Swedish forte in first Publicis work
Global home appliance manufacturer Electrolux is championing the brand’s latest innovation based on core Swedish credentials in the first campaign by Publicis…
Holland & Barrett hires Lucky Generals for global drive
Holland & Barrett, the British retailer which can trace its roots back over 150 years, has appointed Lucky Generals as…
TikTok clobbered as Brussels flexes its muscles again
TikTok has once again found itself on the wrong side of EU regulators after the European Commission issued preliminary findings…
New KFC ad sparks protests as gravy gripes hit new high
KFC’s “Believe” brand platform continues to court controversy with the ad watchdog confirming the latest execution for “the Dirty Louisiana”…