Sagacity plays key role in Blind Veterans VE Day push
As the nation gathers to commemorate the 80th anniversary of VE Day, Blind Veterans UK has given its data-driven marketing strategy…
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KFC channels dark, satanic thrills in Dirty Louisiana film
KFC is risking further controversy with the launch of a new campaign which once again delves deep into the “cult”…
Brands warm to cold mail and door drops as ROI soars
Brand owners’ customer acquisition strategies are benefitting from major increases in response rates and ROI for both cold direct mail…
Just 4% of UK businesses able to fend off cyber-attacks
Only 4% of UK firms have the tools in place to defend against today’s complex cyber threats, with 83% grappling…
Asda boosts retail media offer with data-driven channels
Asda is expanding its retail media proposition to offer brands access to first-party data activation capabilities on 10 million shoppers…
Specsavers gets in bed with Elton John for global launch
Specsavers is launching a major integrated marketing campaign across YouTube, OOH, press, social and in-store to highlight its global partnership…
‘Monkey’ returns in first PG Tips ad campaign by NCA
Lipton Teas & Infusions brand PG Tips is bringing back “Monkey” in the first work by New Commercial Arts since…
Asda raids Morrisons to bring in new marketing chief
Asda has poached Morrisons chief customer and marketing officer Rachel Eyre – the former Sainsbury’s and Barclays executive – to…
TikTok whacked once again as privacy fines near €1bn
Advertisers might be clamouring to hand their budgets to TikTok but its data protection record has been battered once more…
Michel Roux cooks up Albert Bartlett Jersey Royals blitz
Albert Bartlett, which claims to be the UK’s largest potato grower, is launching the first major campaign in support of…