Adapt or die: AI adoption to double within 18 months
Marketing leaders expect AI-driven automation of marketing work to more than double, from 16% in 2026 to 36% by 2028,…
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US group acquires Tangent to drive European expansion
Digital experience agency Tangent, which is backed by Brave Bison chiefs Oli and Theo Green (pictured), has agreed terms to…
Thatchers highlights the positivity of ‘brighter days’
Thatchers Cider is launching a new integrated campaign to tap into the summer season and explore a broader cultural insight…
Coral pumps up the volume for Rewards Grabber blitz
Betting and gaming operator Coral is pushing the 1980s arcade-inspired makeover of its ‘Rewards Grabber’ platform with a new campaign…
F&F continues to ‘Style It Out’ with summer holiday push
Tesco’s fashion and homeware brand, F&F, is showcasing how it can help customers navigate summer travel nightmares in a continuation…
Publicis swoops for data giant LiveRamp in $2.2bn deal
Publicis Groupe has agreed to buy US data-driven marketing giant LiveRamp in a $2.2bn deal, as the French agency group…
New geo-planning platform to boost mailshot targeting
Client marketers will now be able to dig even deeper into which areas of the UK are more responsive to…
IAB UK calls on Govt to work with industry on AI laws
The Government is being urged not to overlook one of the UK’s most advanced AI sectors, as new research from…
McCann nets Food Standards Agency awareness push
The Food Standards Agency, the independent, non-ministerial government department responsible for food safety, food standards, and hygiene across England, Wales,…
Co-op expands retail media with digital OOH network
Co‑op is boosting its retail media proposition by creating a nationwide digital out of home network, which it claims will…