‘It was mail wot won it’: Local poll mailings boost Reform
Nigel Farage might be struggling to shake off allegations that he is dishonest – in fact, 73% of Brits describe…
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Currys staff channel inner dad for energy-saving push
Currys is expanding its “Beyond Techspectations” platform by tapping into the viral “dad energy” trend to highlight how shop staff…
Primark to launch home delivery, 20 years after rivals
Primark is finally launching a UK home delivery service, nearly two decades after most of its rivals and four years…
Pixel art shoppers front Co-op blitz to axe ‘big shop faff’
Co-op Food is calling on customers to leave the hassle of the “big shop” behind and get great value on…
Shadow AI ‘out of control’ in marketing departments
Fears that the stampede to embrace AI is putting businesses in danger have been heightened by a new analysis which…
Alzheimer’s Research goes upbeat to speed up funding
Alzheimer’s Research UK is aiming to shift the narrative around the neurodegenerative disease from helplessness to urgent, tangible optimism in…
Media planning ‘step change’ to boost mail campaigns
Brand owners and their agencies can now plan direct mail and door-drops alongside regional OOH, radio and cinema activity as…
Brands urged to wake up to new era of Brits ‘flying solo’
British adults are increasingly consuming commercial media in isolation, with young people – those aged between 16 and 34 –…
Axa brings in Publicis Sapient to scale global AI strategy
Axa has expanded its relationship with Publicis Groupe by entering a strategic partnership with Publicis Sapient to accelerate the next…
Blow us down with a feather: Everest brings back ‘icon’
Home improvement brand Everest is aiming to tap into the power of nostalgia in advertising by resurrecting “the feather” symbol…