McVitie’s shows its role in rituals that define British life
McVitie’s is bringing some of its most top biscuits together for the first time for a multi-million pound campaign packed…
News
Creator economy to top £1bn in 2026 as sector matures
Advertiser investment in UK creator partnerships is forecast to surpass £1bn for the first time in 2026, reaching £1.2bn, with…
‘Anxious’ shoppers build up a shortlist before they buy
The age of “care-free” shopping, when consumers simply went online and made a purchase, appears to be over, with most…
New HFSS crackdown ‘could wipe out £1bn in adspend’
Government proposals to widen advertising restrictions on less healthy foods could put nearly half of the £2.4bn UK’s annual food…
RNLI launches email push in wake of right-wing attacks
The RNLI has launched a major email campaign to supporters and volunteers following a spate of attacks from right-wing, anti-migration…
Mail Metro Media hires chief to drive creator business
Mail Metro Media has appointed a head of creators within its new media division, with a brief to build and…
Sparks boosts leadership team with double appointment
Global experiential marketing agency Sparks has made a double senior appointment to its leadership team as part of a drive…
Nova May belts out ‘Level Up’ for bank switching blitz
Pay UK, the organisation which runs the Current Account Switch Service (CASS), is teaming up with emerging Gen Z artist…
Omnicom to shed another 15,000 staff in fresh squeeze
Omnicom is planning to slash its headcount by another 15,000 employees by the end of 2026, through a combination of…
‘It was mail wot won it’: Local poll mailings boost Reform
Nigel Farage might be struggling to shake off allegations that he is dishonest – in fact, 73% of Brits describe…