Brits crave the human touch as digital fatigue sets in
British consumers are retreating from an increasingly automated world to seek “authentic human connection”, craving analogue experiences amid a perceived…
News
Neverland calls on agencies to join equal pay pledge
Independent brand strategy and creative shop Neverland is calling for the the agency sector to sign up to a new…
Virtual Insanity returns as Jay Kay grabs Beefeater 0.0
Pernod Ricard is going back to the 1990s, partnering with Jamiroquai to recreate the Virtual Insanity video, revealing that, after…
Specsavers ambushes top sites for kids eye health blitz
Specsavers is launching an alternative UK tourism campaign as part of its ongoing focus on children’s eye health, directing parents…
Sky Media hands top role to ex-Mindshare CMO Brooks
Sky Media has appointed former Mindshare chief marketing and culture officer Greg Brooks, as its new head of marketing as…
DMA urges Govt to work with industry to drive AI boom
The DMA is urging Andy Burnham’s new-look Government to work closely with UK industry to develop a strong framework for…
ISBA: 99% of brands are using GenAI, few see benefits
Client marketing body ISBA has published the results of its 2026 Gen AI Survey, revealing that while UK advertisers are…
Dr Martens rubber-stamps expanded Arena Media brief
Dr Martens is bringing brand and performance activity together under a single global operating model across the brand’s largest European…
Advertisers offered greater control over retail media ads
Brand owners are being offered the chance to create easier storytelling on retail media sites and boost campaign measurement, while…
Good Energy lights up its biggest ad campaign to date
Leading UK renewable energy provider Good Energy has launched its biggest brand campaign in its 27-year history as it seeks…