Boss of ‘lamentable’ cold call firm banned for 8 years
The boss of a home improvements firm which made more than 600,000 calls to people who had signed up to…
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Don’t peak too early in your Xmas activity, charities told
Charities could miss out on vital pre-Christmas fundraising opportunities by overlooking the fact that UK festive giving peaks late, sharply,…
Firms luring marketers up North with London salaries
Marketing companies operating outside London are increasingly splashing the cash when it comes to remunerating their senior executives, with creative…
Wingify launches for ‘agentic experience optimisation’
Two major tech platforms behind experimentation and personalisation for brands including L’Oréal, LVMH, Decathlon, Puma and De Beers have officially…
Human league: Word of mouth beats AI for brand loyalty
AI-driven search might be dominating the marketing playbook but consumers who discover new brands, products and services through word-of-mouth recommendations…
Confused.com offers intent data to non-finance brands
Confused.com has jumped into bed with Epsilon for a new offsite media platform, which enables advertisers to target its comparison-shopping…
F&F sashays into autumn with tarot-inspired collection
Tesco clothing brand F&F is channelling the haute couture tarot trend to lean into the year’s most notoriously unpredictable season…
Rachel Swift exits Virgin Media O2 in wake of shake-up
Virgin Media O2 director of brand and marketing Rachel Swift has fallen victim to a major shake-up at the mobile…
‘Drill, baby, drill’: Adland’s dirty fuel secret is exposed
Agency groups might talk a good game when it comes to their green credentials but secretly they continue to rake…
Interrail brand platform rails against ‘check-list tourism’
The Dutch company behind the Interrail pass that gives travellers from around the world the freedom to explore up to…