DOOH ‘supercharges purchase intent with store location’
Brands that include store locator information on digital out of home campaigns, so shoppers can navigate their way to physical…
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Sainsbury’s powers up tech drive with ex-Diageo chief
Sainsbury’s is beefing up its leadership team by creating the new group-wide role of director of technology for customer, marketing…
BT dials up hornet threat to highlight online protection
BT has launched its first major brand campaign since the brand relaunched in May with “Behind Brilliant Things”, highlighting how…
Lynx Holder campaign pokes fun at fragrance snobbery
Unilever-owned Lynx is launching the Lynx Holder, a deliberately extravagant bottle designed to house one of its body spray cans…
Marketers ‘putting quantity over quality’ with AI content
The rise of AI in marketing is triggering “trust issues” among UK consumers, with nearly two-thirds (62%) of Brits saying…
Herdify platform sheds fresh light on word of mouth
Brands and charities are being offered even greater insight into how word-of-mouth influences audiences without the need for new data,…
Jet2 ramps up personalisation with major Adobe deal
Jet2, the UK’s largest tour operator and third largest airline, has signed a multi-year strategic partnership with Adobe which it…
George at Asda puts on the style for Autumn collection
George at Asda is aiming to bring serious style without the serious price tag, putting fashion centre stage to showcase…
Macmillan hires VCCP to keep charity’s mission alive
Macmillan Cancer Support has made a double agency appointment to handle both strategic branding and creative following a competitive pitch…
Reward picks ex-Lloyds chief for top UK and Europe job
Reward, the customer engagement and commerce media company, has strengthened its commercial leadership with the appointment of its first president…