‘Things can only get better’: Marketers upbeat on 2025
Marketing chiefs are heading towards the new year with a renewed sense of optimism, with two-thirds (65%) believing the business…
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Tesco, O2, Starbucks, Harvey Nicks, Barbour: Xmas spirit
With Christmas Day just six weeks away, those new festive spots just keep on rolling in, as the festive battle…
Ross Kemp powers up smart meters for Smart Energy
One-time-hardman-turned-investigative-TV-reporter Ross Kemp has switched his focus to the controversial promotion of energy smart metres, bigging them up for Smart…
Most brands still learning how to tap into the rise of AI
Further evidence has emerged that the rise of AI is more hype than substance, with only about one in ten…
End. Clothing hands data analytics brief to Incubeta
Luxury streetwear retailer End. Clothing has appointed digital performance marketing agency Incubeta following a competitive pitch, with a brief to…
99% of brands plan martech overhaul in the year ahead
Businesses might have already invested billions in their martech systems but nearly all (99%) are planning to make changes to…
Marketers must tackle C-suite doubters to win influence
Marketers are being urged to launch their own internal marketing campaigns to persuade their C-suite colleagues of the true value…
Happy Clickmas: Retail brands ready for online bonanza
UK consumers are set to do more of their Christmas shopping online this year than ever before, and, despite the…
King’s Trust hires TMW to lead digital rebranding push
The King’s Trust, the youth charity which rebranded from The Prince’s Trust last year, has appointed TMW to lead all…
Chelsea, Cadbury, M&S, Matalan, Smyths: Let it snow
Oh, the weather outside might not yet be frightful, and fire is not on, let alone delightful, but brands want…