Oliver brings in former Rapp chief Ed Lee for client role
In-housing specialist Oliver has strengthened its senior team with the appointment of a new executive client partnership director who has…
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Tesco woos advertisers with cookieless data overhaul
Tesco is ramping up its retail media offer to give advertisers direct access to anonymised audience segments based on shopping…
Harvey Nichols customers warned as hackers strike
Harvey Nichols, the luxury British department store chain frequented by the “AbFab” brigade and lovers of high-end fashion, beauty, food,…
‘Dull marketing’ puts off even the most loyal customers
Almost half of Gen Zers (46%) and nearly a third (29%) of other generations have admitted they have abandoned a…
Creature London to merge and rebrand Modern Citizens
Creature London, Positive London, and Positive Netherlands – which includes TikTok agency Dunkd – have joined forces and will rebrand…
Adland’s fossils accused of fuelling fossil fuel ad row
Advertising agencies stand accused of being stuck in the 1960s when it comes to climate change – “the era of…
Old Jamaica opens ‘farewell’ campaign as axe looms
Old Jamaica, which is claimed to be the UK’s favourite ginger beer drink, is running a novel campaign to say…
Armadillo chief Ray takes top regional IPA chair role
The IPA has shown it is not just an organisation dominated by advertising and media agencies by appointing James Ray,…
Salvation Army launches legacy push with a difference
The Salvation Army has unveiled a new legacy fundraising strategy with an integrated campaign aimed at boosting gifts in Wills…
‘Secret sauce’ to turn shoppers into brand champions
Brand owners are being urged to tap into the “secret sauce” of effective relationship marketing, with a new study revealing…