Very Group overhaul to fuel expansion of retail media
Online shopping giant the Very Group, the company behind Very.co.uk and Littlewoods, has overhauled its retail media proposition, amid plans…
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Vodafone cut off for claiming it can match BT ‘for less’
Vodafone may have won praise in some quarters for gaining market share during the cost of living crisis but it…
Programmatic DOOH ad market set to soar in the UK
Brands’ use of programmatic digital out of home advertising in the UK is set to rise from 29% of advertisers…
Dogs Trust joins CIM hunt for ‘Marketers of the Future’
The Chartered Institute of Marketing is scouring the planet for student marketers to enter this year’s The Pitch competition, which challenges…
80% of marketers anxious about agency use of GenAI
Nearly two-thirds of brand owners are already using generative AI in their marketing strategies, but 80% have expressed serious concerns…
SkyBet action sparks fresh ICO warning on ad cookies
The Information Commissioner’s Office has warned online companies they face tough sanctions if found to be unlawfully processing people’s data…
ITV launches online coupon search service, ‘Kerching’
ITV is aiming to do its bit to fight the cost of living crisis by launching a new affiliate marketing…
Google faces GDPR probe over PaLM2 AI programme
Google has become the latest tech giant to have its collar felt by the data protection authorities over its AI…
‘Young and trendy’ marketers out of touch with reality
Marketers and their agencies stand accused of producing campaigns that only actually appeal to them, rather than to consumers at…
Iris appoints top duo as ‘lifers’ make way for new blood
Global agency group Iris has drafted in the senior duo of Accenture Song’s Zoe Eagle and House337’s Katy Hopkins as…