‘Young and trendy’ marketers out of touch with reality
Marketers and their agencies stand accused of producing campaigns that only actually appeal to them, rather than to consumers at…
News
Iris appoints top duo as ‘lifers’ make way for new blood
Global agency group Iris has drafted in the senior duo of Accenture Song’s Zoe Eagle and House337’s Katy Hopkins as…
Joan London hires four to senior team for growth spurt
Independent agency Joan London has made four new hires – including three senior creatives – as it continues its expansion…
Insight chiefs woo ‘outsiders’ for AI recruitment drive
Data and insight professionals are facing an uphill battle to adapt to the impact artificial intelligence tools are having on…
Poor broadband costs London SMBs ‘£22bn in income’
Slow and unreliable workplace broadband might be a major issue for small businesses in rural locations but it seems it is…
Ex-LadBible chief nets MD role in VCCP Media shake-up
Former LadBible director of marketing and communications Lindsay Turner has emerged as VCCP Media’s new managing director as part of…
Accenture Song hires chief who led IPG’s Acxiom deal
Accenture Song has appointed the man who led IPG’s $2.3bn acquisition of Acxiom as its new global head of data…
Personalisation ‘set to take the hassle out of shopping’
British consumers feel personalisation will finally take the grind out of shopping, with nearly three-quarters (72%) of GenZers believing data-informed…
Havas relocates ‘force for good’ programme up North
Havas Media Network UK is relaunching the Havas Boost programme in an effort to attract and train up new diverse…
Catch us if you can: Brits getting even harder to target
Brands and their agencies are facing an increasingly complex media landscape, with more and more media being used concurrently while…