CIM unveils new qualifications for marketers to thrive
Marketers are being offered a new suite of qualifications from the Chartered institute of Marketing, designed to provide the skills and…
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PayPal eyes slice of $100bn data-driven ad business
PayPal has become the latest financial services giant to launch a data-driven advertising business, tapping into its banks of first-party…
Marketers hit by ‘maelstrom of confusion’ over AI tools
The rise of artificial intelligence may have taken the advertising and marketing industry by storm but in reality the technology…
Election fuels warning to brands to keep out of politics
The Labour Party might have convinced more than 120 business leaders – including Iceland boss Richard Walker – to support…
‘Czech Sphinx’ moves closer to £3.57bn Royal Mail deal
A £3.57bn takeover of Royal Mail by Daniel Křetínský has inched ever close after parent company International Distributions Services (IDS)…
Tealium jumps into bed with Trade Desk for adtech boost
Global customer data platform Tealium has struck a new deal with adtech provider The Trade Desk to offer clients a…
DMA calls on main parties to prioritise data, tech and AI
The DMA is determined that the Government’s data reforms do not sink without trace and is calling on the next…
Havas deepens YouGov data pact for global expansion
Havas is bolstering its data and analytics global partnership with YouGov as part of plans to boost coverage from 18…
GDPR six years on: Is the EU law still fit for purpose?
GDPR might be six years old, but those four letters are still enough to strike fear into many people working…
Dentsu dismisses privacy fears to sign Snap partnership
Fresh from being let off the hook over its “My AI” chatbot, Snap has joined forces with Dentsu for what the…