Imagination brings Ford Explorer world record to life
Ford has hailed the achievement of adventurer Lexie Alford in completing the first round the world trip made in an…
News
Martech isn’t working; marketers urged to start again
Companies may have already spent billions on multiple martech systems, but now they must rethink their entire approach to technology…
goDonate secures deal to help charities accept crypto
Digital fundraising platform goDonate has struck a partnership with crypto philanthropy leader The Giving Block to enable charities to accept gifts in cryptocurrency…
BT connects with Global to spruce up payphone network
BT and Global have launched a ten-year partnership to upgrade the UK’s payphone network, which has been in decline ever…
FareShare hails Dentsu UK deal for tackling food poverty
UK charity FareShare has bigged up the major impact of its partnership with Dentsu in the fight against food poverty…
Marriott books in Sapient for AI-driven search revolution
Marriott International’s global home rental division has joined forces with Publicis Sapient to test a “revolutionary” generative AI-powered search tool…
Another one bites the dust: MBAstack is now The Gate
One of the last remaining direct marketing agency brands is being sent to the scrapyard with MBAstack – which can…
JML ad axed for ‘harmful’ depiction of women cleaning
The ad watchdog has raised more than a few eyebrows after outlawing a TV ad for JML’s Hurricane Spin Scrubber,…
Half glass full? Where’s the glass, ask jittery marketers
Marketers might be known for their eternal positivity but even the most ardent optimists appear to be feeling the pressure…
Mind hires agency to revamp web and digital strategy
Mental health charity Mind has appointed a new tech and digital experience agency to drive the charity’s website initiatives, through…