KPMG brings in US giant to boost data and AI offering
KPMG UK is beefing up its services by forming a strategic alliance with US software giant Databricks in a move designed to…
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Digital agencies offer British brands launch pad for US
UK brands are being offered a leg up to successfully navigate and expand into the US market with the launch…
Google fined for mass theft of content to build AI tool
Google has been slapped with a €250m (£213m) fine by the French competition authority, predominantly for using content from publishers…
Kevin gets the chop as ASA slices up Aldi price claims
Aldi’s Kevin the Carrot ad might have reached the dizzy heights of Christmas Number One again last year but the…
ASA rejects flood of complaints over ‘harmful’ Dusk ad
The ad watchdog has dismissed calls to ban a tongue in cheek TV ad for furniture retailer Dusk, despite 40…
VCCP promotes Girl & Bear chief to drive expansion
VCCP-owned global content creation studio Girl & Bear has promoted managing director Claire Young to chief executive as part of…
Bosses urged to ‘fight fire with fire’ on AI cyber attacks
The UK’s ambitious plans to become a global superpower in artificial intelligence will wither on the vine unless cyber security…
Firms warned to double down on retaining skilled staff
Marketing companies have been warned to ensure they keep hold of their skilled staff despite a the bottom falling out…
Ogilvy One returns in comeback for ‘direct marketing’
WPP has dusted off its Ogilvy One branding seven years after it was shelved – to put the main agency…
Sunak apprenticeship plan ‘positive but not enough’
Prime Minister Rishi Sunak has set out a major package of reforms which he claims will support businesses to deliver…