Shelter homes in on media shop Beyond after review
Housing and homelessness charity Shelter has reappointed independent agency Beyond to handle its media account – which it has held…
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CIM joins coalition to call for Govt skills partnership
The Chartered Institute of Marketing has joined forces with leading UK professional and membership bodies to call for a stronger,…
Morgan Freeman joins A-list for Warburtons celebration
Warburtons is continuing to tread the Hollywood red carpet, with Morgan Freeman following in the footsteps of Robert De Niro,…
Loyalty card shopping data joins battle against cancer
Tesco and Boots have signed up to a major Imperial College London study to investigate whether shopping behaviours shown in…
Radio ‘helps brands break through performance plateau’
The case for including radio advertising in the media mix has been strengthened by a new study which claims that…
Recruitment ‘go-slow’ means firms miss out on talent
The advertising and marketing industry might still be grappling with how AI will affect future jobs but most businesses are…
Staff woes hit agencies as AI tightens grip on industry
The full force of the storm that the agency market is facing has been laid bare as AI reshapes the…
Disney gets spanked for Predator ‘severed body’ poster
Disney, the company once known for its child-friendly, schmaltzy animations, has been battered by the ad watchdog over a “disturbing”…
LNER plays on the jam to highlight ease of train travel
LNER is taking on the frustration of motorway traffic jams to champion the ease, comfort and freedom of long-distance train…
Scam ads cost Brits £44m but tech giants made £430m
Fresh evidence has emerged on how social media platforms are raking in profits from scam advertising, with a new analysis…