Data and loyalty strategy key to Tesco UK domination
Tesco’s scale, data and loyalty mean that it now accounts for one in every three supermarket transactions in the UK,…
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‘Double busy’ UK marketers stuck in ‘survival mode’
Three quarters of UK marketers claim the industry is stuck in “survival mode”, with nearly two thirds admitting they spend…
Pro-print and paper campaign reaches new milestone
More than 1,500 organisations worldwide have now voluntarily removed or amended statements such as “Go Green – Go Paperless” as…
A nasty case of déjà vu as Royal Mail hikes prices again
Brand owners are facing yet another increase in direct mail costs, the second this year alone, after Royal Mail revealed…
Center Parcs hires Neverland agency for ‘dream brief’
Short-break holiday operator Center Parcs has strengthened its relationship with Neverland by appointing the agency’s earned media and creator specialist…
Monzo unveils first major global push in expansion drive
Monzo might be one of the UK’s biggest digital banks but it is eyeing further growth with the launch of…
Clarks kicks off ‘back to school’ advertising stampede
With the kids breaking up for their summer holidays, it means only one thing – the launch of a swathe…
Deliveroo opens Order Tracker to programmatic ads
Deliveroo Media is offering up its Order Tracker page to programmatic advertising for the first time, which the company claims…
Kingfisher appoints its first head of data monetisation
Kingfisher, the home improvement retail giant which owns B&Q, Screwfix and TradePoint in the UK, is aiming to tap into…
Škoda brings ‘shhhhh’ to the fore to drive home brand
Škoda UK is embracing its Czech roots to accentuate the háček above the Š that means its brand name is…