Battle intensifies for agency new biz as budgets drop
Agencies are boosting their marketing investment as the hunt for new business escalates and opportunities increase, but most are fighting…
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Brits resigned to cyber attacks but quick fix is crucial
UK consumers now view the prospect of having their data stolen in a retail cyber attacks as almost inevitable, but…
Did somebody say VCCP? Agency takes away Just Eat
VCCP’s new business machine has struck again, with Just Eat Takeaway.com appointing the agency to handle its global creative account…
Unilever turns to AI for ‘new era of shopping for brands’
Unilever is aiming to accelerate business transformation through its use of advanced AI, data, platform and next-generation marketing capabilities — and…
Betway appoints M&C sports agency for global strategy
British gambling giant Betway, which offers sports betting, online casino, online poker and online bingo, has appointed M&C Saatchi Sport…
Morrisons fights Germans with greater personalisation
Morrisons is going back to the future, with a major expansion of its use of physical coupons, only this time…
Asda raids B&Q for new vice president of marketing
Asda is beefing up its marketing team with the appointment of B&Q marketing director Tom Hampson as vice president of…
£3.3bn in skills funding goes begging over Levy muddle
UK businesses, including those in the advertising and marketing industry, are missing out on billions of pounds in workforce development…
Call to protect freelancers, ‘the lifeblood of the industry’
With this week’s IPA Agency Census revealing major challenges in the sector – and increasing concerns over profitability – agencies…
DVLA brings in ‘Clampy’ in AMV car tax evasion debut
The DVLA is tackling vehicle tax evasion with a new campaign by AMV BBDO, which marks the agency’s first work…