Cutting edge tech? Bah. Most marketers follow not lead
It has long been claimed that most people choose a career in marketing because it offers a unique blend of…
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Young fear AI the most, but should we believe the hype?
Youngsters’ love of technology appears to be seriously challenged the moment they enter the workforce, with four in five believing…
GWR’s Famous Five jump aboard for myths and legends
Great Western Railway (GWR) is aming to bring its heritage into the present day, with a new campaign designed to…
Royal Mail crisis triggers fears of direct mail backlash
The Royal Mail delivery crisis, which has led to accusations that parcels are being prioritised over letters, has sparked fears…
Nest hits road with Coach Trip star to drive awareness
The UK’s largest workplace pension provider, Nest Pensions, has launched a social-led campaign designed to raise awareness of the scheme…
Incubeta hires ex-Wunderman chief to ‘join the dots’
Global digital performance marketing agency Incubeta has appointed its first global chief product officer as it continues to invest in…
ICO appeal ‘victory’ fuels fresh personal data warning
The Information Commissioner’s Office has reiterated its warning that it will take “robust action” against companies that fail to protect…
Havas Helia appoints Andy O’Carroll in major shake-up
Havas Helia, the agency which can trace its roots back to two of the UK marketing industry’s pioneering businesses, Christian…
Omnicom to wield axe again in ‘structural demolition’
Omnicom has sent shockwaves through its agencies – as well as the wider advertising industry – with a major escalation…
NatWest £1.2bn tech revamp puts customer data in play
While the marketing industry frets about its AI driven future, it seems the financial services sector is just getting on…