EssenceMediacom extends 10-year Tesco relationship
Tesco has reappointed WPP Media’s EssenceMediacom as its media agency partner across the UK and Central Eastern European markets, Hungary,…
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Prost8 gets arse in gear for bum-controlled DOOH blitz
Prostate cancer charity Prost8 is running what is claimed to be the world’s first digital out of home (DOOH) execution…
Brands urged to act to ensure loyal shoppers feel valued
Brand owners must overhaul their practices or risk alienating their most loyal shoppers, who are increasingly miffed that new customers…
MRM ditched as Omnicom bolsters Precision Marketing
MRM, the agency previously known as McCann Relationship Marketing, is the latest business to be “retired” in the UK and…
TMW raids TBWA\Media Arts Lab for new strategy chief
TMW, the one-time direct marketing agency that recently gobbled up sister brands Nelson Bostock and Sport Unlimited in a major…
Sofology scoops up the positivity of being a bit fussy
Sofology is expanding its the “So fussy” creative platform to reframe being picky as a positive characteristic, with a new…
B&Q rallying cry urges Brits to crack on with DIY jobs
B&Q is aiming to get the nation to move from dreaming about home improvements to actually getting on with them…
The big squeeze: More marketers chasing fewer jobs
Marketers seeking new roles are feeling the pinch from both sides of the recruitment market, with competition rife due to…
Top brands face boycott over aggressive email practices
Email marketing continues to go from strength to strength but many companies are their own worst enemies, with aggressive marketing…
Convenience shoppers ‘more open to retail advertising’
Convenience store shoppers are more often than not driven by a desire to purchase something specific, for instance something for…