Privacy-friendly tools set to resuscitate programmatic
Programmatic advertising is set to shake off major issues around transparency, targeting and measurement which have plagued the discipline in…
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Silo mentality still holding back effective adoption of AI
Marketers may be embracing AI tools harder than a new love interest but those at the sharp end believe disconnected…
Inconsistent bosses ‘putting entire businesses at risk’
Marketing and agency chiefs who say one thing but do another are not just letting their teams down, they are…
Guide Dogs picks agency for ‘Forward, Together’ brief
Guide Dogs, the world’s largest assistance dog charity that can trace its roots back to the nearly 100 years, is…
TikTok back in the dock over data transfers to China
TikTok’s week has gone from bad to worse after the Irish Data Protection Commission has confirmed it is launching a…
Brands need ‘funnel vision’ to avoid consumer fatigue
Brand owners aiming to keep their digital marketing funnel flowing – from awareness and consideration to conversion – need to…
Microsoft tech chief to be WPP’s first female global CEO
WPP has become the first marketing holding group to appoint a female CEO, handing the role to Microsoft global chief…
More brands join ISBA cross-media measurement pilot
The launch of the UK’s first ever cross-media measurement programme has moved ever closer, with ISBA’s Origin scheme switching to…
Gemma Collins battered in crack down on ‘fat jab’ ads
Eight companies advertising prescription-only medicines used for weight loss have been sat on from above by the ad watchdog this…
New ‘foodie youngsters’ fry British household finances
The era of kids being fussy eaters is apparently well and truly over, with today’s youngsters being global foodies, not…