Buddy Media recruits ‘football team’ to drive expansion
Creative-first social agency Buddy Media Group, has made a series of senior hires following a wave of new business wins…
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Complaints to the ICO soar as performance takes a hit
The Information Commissioner’s Office has seen a significant drop in performance at a time when staff costs are higher than…
Belvoir Farm unveils Joint debut ‘We’re taste obsessed’
Premium drinks company Belvoir Farm, which can trace its roots back to 1984, has launched a new brand platform –…
All bets are off as Paddy Power customer data is stolen
Paddy Power might be known for its off the wall bets – from seagulls taking over the world and sidebets…
Nuii has Clapham Colossus licked as activity builds
Froneri-owned premium ice cream brand Nuii will be hoping for more British heatwaves this summer as it continues to ramp…
Mediaocean promotes ‘lifers’ to drive global expansion
Omnichannel adtech giant Mediaocean, which handles over $200bn worth of annualised adspend and recently signed up Interpublic Group, Omnicom, and…
First-party data fuels rise of multi-channel retail media
Retail media is expanding beyond on-site dominance into a more sophisticated, multi-channel discipline, fuelled by first-party data activation, point-of-sale reach,…
Loyalty schemes ‘now a safety net for Brits and brands’
Consumers no longer view loyalty programmes simply as a way to get discounts, they are looking for value and security:…
SocialChain drafts in THG man to help lead creative dept
SocialChain, the Brave Bison-owned global digital agency which has recently bagged big briefs from Primark and Royal Mail, has appointed…
Royal Mail snubs posties for celeb-driven parcel TV blitz
Royal Mail has sacked the humble postie in favour of a gaggle of celebs for what it claims is its…