You totally don’t understand us, Gen Z tell marketers
Gen Z might be at the top of most marketer’s target audiences but it seems brands are no closer to…
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Inflatable chicken on ice hails new Three Mobile activity
Three Mobile is championing the role of mobile networks in helping people embrace more fun, spontaneity and connection in everyday…
KFC jumps into bed with La Vieille Ferme for Coq au Vin
KFC is tying the knot with Rhône Valley wine brand La Vieille Ferme for a pop-up wine bar in Shoreditch…
B&M hunts first data and AI chief in major hiring spree
B&M, one of the UK’s fastest-growing discount retailers, is hunting for its first head of data and AI as part…
Sainsbury’s hires GSK chief to spearhead AI strategy
Sainsbury’s has made its second senior appointment in a week, drafting in the first head of its AI Centre of…
Screwfix appoints Incubeta to nail new digital strategy
Kingfisher-owned retailer Screwfix, which supplies both trade and DIY customers, has appointed a new agency to transform its digital marketing,…
Loughborough Uni ties with Havas Play to tackle Neets
Havas Play UK has partnered with Loughborough University London’s Talent+ programme in a bid to help create more equitable pathways…
Purple Square CX opens dedicated office in the Nordics
Purple Square CX is opening a dedicated Nordic presence to support clients and partners across Sweden, Denmark, Norway, Finland, Iceland…
Never mind AI, this is how to woo the judges at Cannes
This year’s Cannes Lions might have played down the threat of AI – even though 40% of entries disclosed they…
Merkle enters second decade of work for Asda’s George
Asda has expanded its 18-year relationship with Dentsu-owned Merkle to support the next phase of its ambitious digital growth strategy…