We’re all tarts here: Yorkshire Tea unveils Bakewell Brew
Yorkshire Tea has unleashed its new Cherry Bakewell Brew on the world with a “proper takeover” of the town of…
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‘Insulting’ M&S ad blitz now slated for ‘skinny’ model
As if Marks & Spencer has not got enough on its plate, the retailer has now been branded socially irresponsible…
‘The eyes have it’: Specsavers pushes early tests for kids
Specsavers is aiming to raise awareness among parents and carers about the importance of early eye tests for kids, in…
Consumers batten down the hatches as US tariffs bite
With continuing economic uncertainty, fuelled by the US president Donald Trump’s haphazard approach to trade tariffs, consumers are becoming more…
Pro-print and paper campaign claims more big scalps
More than 1,320 organisations have now voluntarily removed or amended statements such as “Go Green – Go Paperless” as a…
AI giant Ekimetrics hires Angie French to drive growth
Ekimetrics – hailed as one of Europe’s most exciting tech innovators by UK Trade Commissioner Chris Barton but still relatively…
Atkinson-Toal to run Amex GBT global experience unit
American Express Global Business Travel (Amex GBT) is strengthening its Experience Studio division by promoting global marketing boss Richard Atkinson-Toal…
Precision, personalisation, and purpose the new three Ps
Gen Z – the seemingly disparate cohort whose ages range from 13 and 28 but who are apparently at the…
Direct Line flags up its ‘extra mile’ in first work by VCCP
Direct Line is launching a major new brand platform and multi-channel advertising campaign aimed at highlighting how the insurance giant…
GetYourGuide summer blitz pushes offbeat adventures
Londoners are being urged to discover and book “out of the ordinary” experiences that buck the tickbox tourist trail in…