Purplebricks appoints media agency ahead of relaunch
Online estate agent Purplebricks has appointed mSix&Partners to handle its media planning and buying account ahead of a major relaunch…
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Two-thirds of CMOs still clueless on post-cookie world
Google’s decision to pull the plug on third-party cookies may have been nearly four years in the making, but nearly…
Eagle Eye appoints its first group-wide chief AI officer
Eagle Eye Group, the martech company which powers the data-driven activity of Asda, Morrisons, Waitrose, John Lewis, Tesco, Coca-Cola, Sainsbury’s…
Lack of trust puts accurate data-driven activity in peril
Further evidence has emerged of the disconnect between marketers and consumers, with over half of Brits (51%) deliberately withholding their…
Lucky Generals offers £10k fund to boost young talent
Lucky Generals is ramping up its drive to bring in a new class of recruit with the launch of a…
Medialab raids Starcom for chief to head advanced TV
Independent media agency Medialab is beefing up its expertise in data-driven TV advertising with the appointment of Starcom’s client investment…
Kingfisher opens retail media offer with B&Q platform
Kingfisher is joining the retail media stampede with a new B&Q platform allowing third-party brands to advertise across ecommerce websites…
New tool unites human insight with ‘best features of AI’
Brands are being offered the chance to develop highly tailored AI-driven marketing campaigns with the launch of a new tool that…
Barclays picks UK CMO as marketing revamp continues
Barclays UK has finally appointed a permanent chief marketing officer, handing the job to ‘lifer’ Inderjit Bassi, who has been…
VML scoops Krispy Kreme global task ahead of launch
VML, the WPP agency giant formed from the merger of Wunderman Thompson and VMLY&R, has scooped the global Krispy Kreme…