ICO told to ‘come clean’ over FCA data protection breach
The Information Commissioner’s Office is being urged to provide full disclosure over an investigation into fellow regulator the Financial Conduct Authority, which…
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The lap of luxury: Brits refuse to ditch premium brands
The cost of living crisis might be forcing many consumers to batten down the hatches to deal with crippled finances…
Crisis chief to boost Kite Factory charity strategy offer
Independent media agency The Kite Factory has poached one of its long-standing charity clients to the role of strategy director, ramping…
Firms urged to train existing staff to tackle skills crisis
UK firms are being encouraged to look closer to home to tackle the digital skills gap – which it is…
Oak Furnitureland branches out in first activity by TMW
Retailer Oak Furnitureland is launching a new positioning and campaign, dubbed “Grow Your Home”, which is the first work by…
Effectiveness experts cook up recipe for ROI success
Marketers searching for the recipe for achieving outstanding ROI have witnessed many “soggy bottoms” but a new study claims to…
CX investments soar as brands map customer journeys
“Customer journey mapping” may sound like yet more marketing gobbledygook but, call it what you like, the vast majority of…
Content marketing big briefs top of winter ad wish list
Agencies’ content marketing services are in huge demand, with “across the board” rises in briefs as marketers seek help to…
Segmentation no longer fit for purpose, marketers claim
First they came for demographics, claiming it is no longer relevant, now it seems UK marketers are decrying consumer segmentation…
TV Licensing in the dock again for chasing up the dead
The TV Licensing Authority is facing fresh accusations of shoddy data governance after sending out a string of “final demand”…