Havas in global deal to boost clients’ ecommerce efforts
Marketing services giant Havas has signed a global deal with cloud-based ecommerce software company Mirakl in a move which it…
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No ding-dong: Avon admits parties ‘not for everybody’
Avon, the global direct-sell beauty company that can trace its roots back to the 1880s, is shaking up its shopping…
Uber hails OMG UK to handle global media business
Ride hailing, food delivery and freight app Uber has handed the majority of its global account to Omnicom Media Group…
Ad industry using ChatGPT more than any other sector
The advertising and marketing industry is leading the way in the adoption of generative AI tools across all sectors, with…
Kite Factory nets Swiss herbal brand’s expansion drive
Swiss herbal sweet and tea brand Ricola, which markets soothing drinks and cough drop ranges, is aiming to bolster its…
ASA puts Turkish ‘cosmetic tourism’ ads under the knife
The ad watchdog has launched a major crackdown on so-called “cosmetic tourism”, banning three separate ads for clinics operating out…
Compliance chiefs bemoan ‘gung-ho’ finance marketers
Financial services companies are being weighed down by a raging battle between marketers and their in-house legal and compliance departments…
Fear of a bollocking leads to silence over data breaches
Fear, forgetfulness, poor corporate cyber culture and misunderstanding – and no doubt sometimes all four – are to blame for…
£129bn digital ad sector dwarfs farming and motor trade
The digital advertising industry has hailed its major contribution to both the British economy and jobs, as well as its…
Brands wake up to power of retail data to boost insight
The rush to embrace retail data for marketing activities is likely to turn into a stampede, according to a new…