Industry launches Taskforce to tackle AI ethics concerns
The Advertising Association has formed a new AI Taskforce, bringing together senior representatives from across its membership, with the aim…
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Top UK charities hit by major hack attack on data firm
Leading UK charities – including the RSPCA, Dogs Trust, Battersea Dogs & Cats Home and Friends of the Earth –…
Glum mum gets ‘the one she wants’ in Dunelm ad blitz
Homewares retailer Dunelm is channelling the Grease classic “You’re the One that I Want” to push the breadth of its…
BP lures Lidl chief to lead Euro retail marketing drive
BP has poached Lidl marketing chief Claire Farrant, credited with playing a crucial role in expanding the retailer’s market share…
Marketers ‘must move beyond seductive demographics’
Further evidence has emerged for marketers to move beyond broad-based demographic data – no matter how simple and seductive it…
Brands urged to tap into rise of ‘impulsive’ under-40s
The economic squeeze that is forcing huge swathes of Generation Z and Millennial consumers out of the housing market is…
New agency ‘chomping at the bit to get going’ on Coral
UK betting and gaming operator Coral has hired Wonderhood Studios as its lead UK agency, thanks to its “evolutionary thinking…
Five more rogue call firms fined but the war rages on
The Information Commissioner’s Office continues to big up its battle against so-called nuisance callers with yet another round of fines,…
Tesco scraps chief customer officer role as Bellini exits
Tesco is restructuring its marketing team following the departure of chief customer officer Alessandra Bellini, who is leaving after nearly…
IPA jumps into bed with TikTok to woo diverse talent
Advertising and marketing agency body the IPA has joined forces with TikTok for Business for a new ad campaign featuring…