Tesco and Sainsbury’s refute claims of ‘dodgy’ offers
Tesco and Sainsbury’s have hit back at claims that they are both using “dodgy” pricing tactics which can make their…
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TikTok insists ‘we’ve changed’ following €345m EU fine
TikTok might be a marketer’s dream but it is also a data protection nightmare, with the EU the latest to…
Ikea to build brand with first dedicated global agency
Ikea, the flatpack furniture giant behind brands Järvfjället, Extorp, Skärhamn, and Stubbarp, – and Billy Bookcase of course – has…
Generative AI ‘now essential part of marketer’s toolkit’
This time last year few people had even heard of generative artificial intelligence let alone started using it but it…
Durex offers £100 a pop to test ‘ultra-sensitive’ Nude
Reckitt Benckiser brand Durex is taking a novel approach to prove how its latest range can maximise sensation and increase the sexual…
Good Times: Beabadoobee and Nile lace up for Clarks
Clarks is continuing its reinvention away from “sensible shoes” into a purveyor of stylish footwear by collaborating with two musicians who…
Marketers find reasons to be cheerful, part 1, 2 and 3
Further evidence has emerged of marketers’ unshakeable optimism over the future of their profession – despite the economic turmoil, the…
Advertisers to divert spend to programmatic outdoor
UK advertisers are set to boost their spend on programmatic digital outdoor activity by almost a third in the next 18…
Call for more action to fight deepening tech skills crisis
The UK’s status as a global tech hub is under serious threat, with a dearth of talent within the country…
Vape crackdown puts TikTok and influencers in the dock
The ad watchdog has launched a major crackdown on TikTok creators, battering eight influencers for plugging nicotine-containing vapes of four…