Clarks is continuing its reinvention away from “sensible shoes” into a purveyor of stylish footwear by collaborating with two musicians who will appeal across the generations, as it steps up its mission to push the importance of community for its autumn-wear collection.
Music legend Nile Rodgers and up and coming singer songwriter Beabadoobee both sport the recently launched Torhill line, as well as other footwear in the campaign which, according to the official line at least, “champions authentic connection, and explores how self-expression has shaped their lives”.
Perhaps unsurprisingly, Clarks also called on the duo’s musical talents for a sponsored event to raise awareness for the non-profit organisation, We Are Family Foundation.
The charity, founded in 2001 by Rodgers in the wake of the September 11 attacks, promotes cultural diversity and mentors emerging talents.
Clarks global chief marketing and digital officer Tara McRae said: “At Clarks, we feel that when we move together, small steps become big strides. Our mantra is to ‘empower everyone with the freedom to move comfortably’ – and Clarks makes shoes that accommodate that journey.
“Two incredible individuals who we feel have a history, and future, of building a stronger society are Nile and critically acclaimed artist Beabadoobee.
“Both originators and innovators, each is supremely talented in their own right – sharing our progressive values and wearing autumn/winter Clarks silhouettes just as iconic and game-changing as they are.”
The work builds on recent campaigns which have featured Jamaican Heritage and Black British culture, featuring cultural figures Lisa Maffia, Symone Williams and Steve Gordon.
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