Criteo whacked by €40m fine from 2018 data breach
Adtech giant Criteo, whose clients include Asos, Deliveroo, Procter & Gamble and Shopify, has been issued with a GDPR fine…
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Supermarket giants say BOGOF to BOGOFs ‘for now’
Sainsbury’s and Tesco are planning to continue to shun multi-buy promotions – the so-called BOGOF deals – despite the Government…
Regulators urged to act now on ‘generative AI harms’
The largest consumer group in Europe, the European Consumer Organisation (BEUC), whose UK members include Which? and Citizen’s Advice, has…
BT slammed over handling of dead customer’s account
BT has been hit by a major row after being accused of taking payments from a deceased customer’s bank account…
Agency giants unite to open $100m ‘Big C’ ad brief
Working with Cancer, a cross-industry coalition comprising the big four marketing services groups of IPG, Omnicom, Publicis and WPP, along…
Loyalty clubs helping retailers and shoppers fight crisis
UK consumers might be increasingly reliant on loyalty schemes during the current economic crisis but it seems they are also…
Burger King recruits Merkle for data-driven CRM brief
Burger King has appointed data-driven customer experience agency Merkle to handle its UK CRM account following a competitive pitch. The…
Creatives embrace ChatGPT but ‘AI anxiety’ escalates
Generative AI – including the likes of ChatGPT – has already made major inroads into the creative industry, although there…
Havas opens AI-driven content network, Prose on Pixels
Havas has followed its French rival Publicis by launching an AI-powered content network, Prose on Pixels, which it claims will…
Marketers ‘turn away from outdated demographic data’
Marketers are increasingly turning away from targeting their customers through tried and tested demographic data, placing greater importance on real-time personalisation…