John Lewis bigs up Salesforce in driving data strategy
John Lewis Partnership has hailed the implementation of a Salesforce platform in transforming its data-driven marketing strategy as it strives…
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Marketers jump into bed to build first-party data-sets
Marketers are increasingly joining forces with complementary partners to combine data from internal and external sources and unlock valuable insights…
VMLY&R insight chief signs for Freemavens as joint MD
MSQ-owned insights and analytics consultancy Freemavens has appointed a new co-managing director as the agency continues its global expansion on…
M&S trials exclusive offers for loyalty club members
Marks & Spencer has become the latest retailer to wake up to the fact that Tesco might well be onto…
May the sauce be with you: Beer and crisps sales soar
UK consumers are increasingly shunning the “big night out” for the “big night in”, according to a new analysis which…
Salesforce targets AI boom with $4bn UK investment
CRM giant Salesforce – whose 150,000-plus global clients include Amazon, Marks & Spencer, Asda, Currys, Co-op, Samsung and L’Oréal in…
Top of the Slots: Official Charts opens online ad service
Official Charts – the producers of the UK’s Official Singles Chart as heard on BBC Radio 1 – has undergone…
Mad for it: Manchester is crowned UK start-up capital
Manchester may have been the birth place of Alan Turing, Emmeline Pankhurst, Danny Boyle, Joy Division, The Smiths and the…
Digital ad platform Ozone offers carbon emissions tool
Digital advertising platform Ozone is launching a tool which will enable clients to calculate the carbon footprint of campaign delivery…
Brand new second hand: Brits turn to refurbed tech
The days when games consoles, hi-fi kit and computers were thrown out as soon as an upgrade was available appear…