May the sauce be with you: Beer and crisps sales soar

beerUK consumers are increasingly shunning the “big night out” for the “big night in”, according to a new analysis which shows Brits are choosing to get boozed up and scoff snacks at home to combat the effects of the cost of living crisis.

The study, carried out by retail experts Reapp, reveals that crisp sales reached a new year high when two new Star Wars series – Star Wars: Vision and Star Wars: Young Jedi – were released on Disney+ on May 4. The following day saw the biggest sales volumes of the year for crisps with over 430,000 units sold.

Crisp sales have grown month on month since the start of the year, suggesting Brits are ditching the cinema and nights out to stock up on the nibbles to enjoy TV and films from the comfort of their sofas, says Reapp.

Last month’s Manchester derby FA Cup Final on June 3 saw nearly 350,000 units of crisps sold across major supermarkets (June 3).

Meanwhile, May saw sweets sales soar up to 18% on April from 1.9 million units to over 2.3 million. Sales of sugary treats peaked at over 680,000 units on May 26, the day schools across the country broke up for half-term.

When it comes to drinking at home, football fans stocked up on over 58,000 units of beer for the last day of the English Premier League on Saturday May 27, which saw a nail-biting relegation battle between Leeds, Leicester and Everton.

The Champions League Final (June 10 which saw Man City complete a historic treble winning season was one of the highest days for beer sales in the month (58,600 units sold across different beer brands).

More and more Brits spent one of the hottest weekends in June (16 to 17) at home enjoying cold beers in the garden as units nearly reached 70,000 sold with temperatures nearly hitting 30ᵒC.

Reapp commercial director James Lamplugh commented: “While the ‘big night in’ has always been popular among Brits, it’s fascinating in this instance to see Jedi power’s effect on consumer demand.

“We have seen factors such as the pandemic and the cost-of-living crisis accelerate this trend and we expect to see sales in this category maintain growth as shoppers’ try to reduce the impact of rising food costs on their lives.”

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