Never mind the AI threats, feel the benefits say bosses
Business chiefs continue to wax lyrical about the potential of generative AI, with nearly three-quarters (70%) believing the tech will…
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New payments data tool woos omnichannel retailers
Omnichannel retail businesses are being targeted with the launch of a new payments data platform which it is claimed will…
Former HSBC global CRM chief is new DunnHumby CEO
DunnHumby has recruited a former global head of data-driven marketing at HSBC – who first worked with the business more…
Meta heralds Threads launch but EU battles rage on
Facebook and Instagram owner Meta might be hailing the launch of its new rival to Twitter but the tech giant…
IPA: Agencies must grasp the in-housing nettle or die
Marketing and advertising agencies must get over themselves in thinking that in-housing is a threat and instead understand the shifts…
TikTok merchants go ‘up West’ with Oxford St pop-up
TikTok is venturing into the land of bricks and mortar retail by opening a pop-up shop on London’s Oxford Street…
Virgin Media customers in the dark over email outage
Brands sending marketing campaigns to anyone with a Virgin Media email address could simply be “pissing in the wind” after…
Unlimited takes on B2B sector with dedicated agency
Unlimited agency group is gunning for a bigger slice of the multi-billion pound business-to-business marketing sector by launching a dedicated…
Gala opens chippie hotel in Blackpool to spread joy
Gala Bingo is targeting the British “kiss me quick” brigade with an new experiential event in which consumers will be…
Shoppers want VIP treatment but refuse data exchange
Further proof has emerged of the data-driven marketing headache brands are facing with a new study showing shoppers expect to…