Brands turn to experiential for repositioning stampede
Brand owners are set to prove the maxim that standing still is not an option with three-quarters (75%) aiming to…
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Samsung signs InfoSum deal for addressable TV boost
Samsung Ads, the electronic giant’s advertising ecosystem which spans hundreds of millions of smart devices across TV, mobile, desktop, and…
Adspend hits £34.8bn despite tarnished golden quarter
The UK’s ad market defied a major slowdown in the second half of 2022 – including a disastrous golden quarter…
Lovehoney urges self-lovers to ‘scream their own name’
Sex toy and lingerie brand Lovehoney is aiming to toss off the controversy over its recent advertising ban with the…
UK digital ad market battles the demons to top £26bn
The UK digital ad market maintained double-digit growth of 11% in 2022, despite a challenging year as advertisers fought off…
Email clickthroughs double as Brits seek out bargains
Email marketing offers unrivalled effectiveness in nurturing consumers through difficult times and its relevance to consumers continues to rise, with…
The7Stars unveils ‘game-changing’ programmatic tool
Independent media agency the7stars has launched what it claims is the UK’s first fully managed, transparent, programmatic omnichannel trading model, with…
Royal Mail blitz calls on marketers to be ‘carbon smart’
Royal Mail’s MarketReach is taking a fresh approach to encourage more brands to embrace direct mail with a new campaign…
John Lewis recruits first group loyalty chief from Tesco
The John Lewis Partnership has appointed its first group head of loyalty, working across John Lewis, John Lewis Finance and…
Regrets, we’ve had a few: Job woes hit firms and staff
The great resignation may have been hailed as a chance for both companies and workers to get more of their…