Brands back bullish budget setting as optimism returns
Marketing chiefs appear to be still winning the arguments against cutting adspend during hard times, with budget growth surpassing last…
News
Industry cheer as Scots axe plan to ban booze marketing
Scottish first minister Humza Yousaf has revealed that proposals to restrict alcohol marketing, which could have seen shops forced introduce…
BrewDog digs up Gold Can offer after £500,000 pay-off
BrewDog is resurrecting its disastrous Gold Can competition and is hoping it will be a case of “third time lucky”, following…
Virgin Atlantic and Guide Dogs in passenger initiative
Virgin Atlantic has signed a long-term partnership with UK charity Guide Dogs aimed at creating a more inclusive air travel…
Marketers ‘firing blanks’ by not using first-party data
First-party data might have been hailed as one of the most powerful weapons in the marketing arsenal but the majority…
Matalan recruits ex-Co-op chief to build customer unit
Cut-price designer chain Matalan has appointed former Co-op executive Ali Jones as chief customer and omnichannel officer with a brief…
Omnichannel retail is causing omnipresent problems
The growth of online shopping may have fuelled a raft of new consumer engagement channels but this is causing a…
‘Repair shop Britain’ puts used items on shopping list
UK consumers are increasingly looking to rent, repair and re-sell items, as the cost of living crisis continues to put…
MPs lay into ‘inadequate’ data protection reform bill
MPs from all parties have expressed major concerns about the Government’s data reforms, with many claiming the proposed legislation does…
VSO to woo former volunteers to share their memories
Voluntary Service Overseas (VSO) is aiming to re-engage with previous volunteers in the UK through a targeted marketing campaign devised…