Analytic Partners signs up YouGov daily tracking data
Data insight specialist Analytic Partners has signed a deal with YouGov to incorporate data from its BrandIndex into the firm’s…
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Big tech bashing laws finally heading for Parliament
New laws to regulate the likes of Google, Amazon and Meta will go before Parliament today amid plans to give the…
We’re lagging behind on green agenda, CMOs admit
Marketing professionals have admitted the industry is way behind other sectors when it comes to understanding and embracing the sustainability…
Charity donations plummet £5bn as Brits face squeeze
The cost of living crisis has had a devastating effect on the charity sector, with donations plunging by half in…
Martin Guitar plays to heritage to finetune rebranding
Legendary US guitar brand Martin – the acoustic of choice for the likes of Elvis Presley, Kurt Cobain, John Mayer,…
‘Everything crossed’ as posties vote to end mail dispute
The direct mail market is keeping its collective fingers – “and everything else” – crossed that the highly damaging and…
Google to take on agencies with AI creative services
Google is plotting a major assault on the agency market with the launch a generative artificial intelligence advertising service, designed…
Bellwether reaction: Short changed in the long term?
The advertising and marketing industry has once again shown its resilience, with the latest IPA Bellwether report showing the sector…
NS&I banks on TMW Unlimited for integrated account
TMW Unlimited has scooped the National Savings & Investments (NS&I) integrated marketing account, following a competitive pitch against Government roster…
Co-op plots £240m investment in membership scheme
Co-op is planning to invest more than £240m over the next five years to boost its loyalty programme and help…