Marketers expose ‘operational nightmare’ of inhousing
Inhousing, once viewed as the answer to every marketer’s dreams, has turned into a horror story for many companies, with…
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Only 2% of charity chiefs use data to inform decisions
UK charities appear to talk a good game when it comes to data strategy, with almost all organisations saying their…
Matt Conner quits Paragon for Barclays client side role
Paragon Customer Communications chief growth officer Matt Conner has quit the business to switch client side and join Barclays UK…
Amazon offers sellers free email marketing programme
Amazon is opening up its customer data to third-party sellers and brands which operate through the site, enabling them to…
Tech, talent and data insight key to riding out recession
Business chiefs are being urged to temper their overly optimistic predictions for budget increases with discipline and precision, prioritising investments…
FWIW Brits now view WFH as too expensive, AFAIK
Working from home has suddenly lost its appeal for UK workers, with the prospect of rocketing energy bills likely to…
Govt chews over rethink of junk food advertising ban
The UK advertising and marketing industry has welcomed reports of a Government review into planned restrictions on advertising food and drink…
Econsultancy unveils on the job training for marketers
Marketers are being offered a new on-demand personalised training model which can be accessed at work, in a move designed…
Bargain hungry Brits testing brands’ loyalty strategies
The cost of living crisis is forcing brands to reappraise their marketing and loyalty strategies as more and more consumers…
Skills shortage threatens to derail digital transformation
The recruitment market might be slowing down but UK organisations are still facing a major digital skills shortage, with fears…