Ex-HMRC and NHS chief nets top data job in Whitehall
The Government might be in turmoil but there is now stability in the Cabinet Office at least with the appointment…
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Forget Gen Z, Y and Z, new insights are more effective
Marketers should ditch their obsession with consumers’ age and instead segment audiences by life experiences and behaviour, with a new…
‘A little and often’: DMA calls for micro-upskilling drive
The DMA is launching a campaign in an effort to address industry-wide skills and talent shortages and fuel future growth…
UK law firms urged to block off ransomware payments
UK legal firms are being urged not to sanction ransomware payments by their clients aiming to get their systems back online,…
Cadbury recruits Aussie army to big up Caramilk brand
Mondelez has enlisted an army of Australians as “walking, talking advertisements” for its Cadbury Caramilk brand, who it is hoped…
Firms fall in love with data but fail to get under its skin
Data-driven marketing may now have been embraced by nearly every UK business but the vast majority are still failing to…
Industry calls for stability amid Government turmoil
The advertising and marketing industry has joined other sectors in demanding the Government shows strong leadership in the wake of…
GDPR fines double to nearly €100m in first half of 2022
The UK Information Commissioner’s Office might be using GDPR fines as a last resort but its counterparts in the EU…
Iceland takes swipe at Boris Johnson as PM set to quit
Frozen food giant Iceland has split opinion with a swipe at Boris Johnson over the political crisis which has engulfed…
Havas Media eyes growth with dedicated B2B division
Havas Media Group is targeting the multi-billion pound B2B market by launching a dedicated global unit, Havas Business, which it…