Virgin Media ‘mouths off’ about new streaming service
Virgin Media is unleashing a major eight-week marketing push behind its new cut-price streaming service, Stream, designed to give customers…
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Row over adspend cuts turns into chorus of disapproval
Marketing experts have waded into the row over Government plans to urge brands to divert their marketing spend into slashing…
Minister hails Lions haul as spending cuts row grows
Just days after it was revealed the Government wants companies to divert their marketing spend into price cuts, the minister…
H&M ramps up data strategy for CX and supplier boost
Swedish multinational fashion retailer H&M Group is turning to Google Cloud’s data analytics, data science and AI capabilities to enhance…
Major UK retailers hail data-driven approach to ESG
Leading retailers Robert Dyas and DFS have hailed their data-led approach to achieving their environmental, social and governance (ESG) goals,…
Brighton and Santa Monica sign tourism marketing pact
Brighton and Santa Monica might be 5,478 miles apart but they are being brought closer together in a new marketing…
‘Repeat offender’ Google hit by mass GDPR complaint
Google is using deceptive design, unclear language and misleading choices when consumers sign up to a Google account to encourage…
Deliveroo opens up platform to third-party advertisers
Takeaway and grocery delivery service Deliveroo is expanding its advertising platform to offer third-party brand owners the chance to target…
British Red Cross awards business to Havas Media UK
British Red Cross is aiming to expand its supporter base and ultimately boost its fundraising efforts with the appointment of…
Hammers sign marketing deal to get closer to fanbase
West Ham United FC may have scored a coup by signing French international and World Cup winning goalkeeper Alphonse Areola…