WPP joins with Ukraine to run ‘open for business’ blitz
WPP and the Ukrainian Government have joined forces to attract investment into the country and help rebuild its economy, despite…
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TV and press budgets face axe in digital outdoor boom
The entertainment and media sector will see the biggest increase in the use of digital out of home advertising over…
Brits already slashing spend but crunch is yet to come
Brands are being warned that consumers are already cutting back on almost every purchase they make, from treats and eating…
UMG rolls out ‘hypertargeted’ music platform for brands
Universal Music Group, home to top artists including Adele, Rihanna, Jay-Z, Abba, Coldplay, Billie Eilish, Lady Gaga and Elton John,…
Virgin Media O2 launches green loyalty programme
Virgin Media O2 is helping its customers to be more environmentally friendly by partnering with loyalty specialist Kindred to give…
Pretty Young Thing hit for ‘offensive young thing’ image
Online fashion firm Pretty Little Thing has been given a stiff dressing down by the ad watchdog over an “irresponsible…
Top brands sign as UK Ad Net Zero crusade goes global
The bosses of many of the world’s largest advertisers and trade bodies have pledged to follow the UK industry’s lead…
KPMG boosts analytics for digital transformation blitz
KPMG UK is ramping up its data strategy by entering into an alliance with analytics giant Alteryx, as part of…
Industry joins forces to fight bias in adtech systems
Top brands and agencies have made a commitment to combat unfairness in marketing campaigns, which in many cases is being…
Plenty of Fish swipes right to attract first global CMO
Plenty of Fish, the Match Group-owned online dating site, has recruited a former Expedia and Microsoft executive as its first…