Helly Hansen appoints Iris to spearhead CRM strategy
Iris has scooped its second new business win in a week after being appointed as the lead CRM agency for…
News
Brands to spend $5.5bn on advanced TV data solutions
Brands are set to ramp up their spend on identity solutions to fuel data-driven TV advertising, more than doubling their…
One Paddy Power ad banned, two cleared in ASA run-in
Betting firm Paddy Power has had yet another encounter with the ad watchdog over three separate ads, although the one-time enfant…
ICO gets £7.5m boost as legal battles continue to rage
The Information Commissioner’s Office has secured a £15% “pay rise” – which could give the regulator an additional £7.5m a…
Firms fingered for targeting kids with hidden marketing
Brands that target children have been warned not to attempt to hoodwink kids into thinking their ads are editorial content…
VCCP snaps up Table19 to boost customer engagement
VCCP has struck a deal to bring independent customer engagement agency Table19 into its network, in a move which the…
Firms axe remote working in favour of the hybrid model
Remote working is no longer viewed as the ‘holy grail’ by employers, with hybrid working – a mix of working…
Asda chief Farren goes back to KFC after just 11 months
Asda’s chief customer officer Meg Farren is quitting her role after only 11 months in the job to return to…
Brands still failing on inclusion and authenticity in ads
British women from ethnic minority backgrounds still feel their ethnic group is portrayed negatively in advertising, with over a third…
Dreams jumps in with Iris to spring back from Covid
British bed retailer Dreams has appointed Iris to handle its advertising and marketing account – estimated to be worth up…