Boots unveils first TV ad for Advantage Card loyalty club
Boots is launching its first ever TV campaign dedicated to its Advantage Card, with the twin aim of recruiting new…
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Super-regulator seeks even more views on digital action
Anyone expecting an immediate crackdown on US tech giants by the UK’s digital “super-regulator” could be left feeling a little…
Publicis buys online shopping insight giant Profitero
Publicis Groupe is ramping up its online shopping offer with the €200m (£168m) acquisition of leading SaaS global ecommerce intelligence…
Cost of living crisis ‘set to hit nearly every UK business’
The cost of living crisis, which has seen price rises for energy and groceries to council tax and petrol is…
John Lewis Partnership hunts 150 tech and data experts
The John Lewis Partnership is joining the UK business stampede for tech and data professionals, launching a major recruitment drive…
SSE brings in Iris to fuel strategy for net zero energy
Energy company SSE has appointed Iris to a two-year contract to evolve the “We Power Change” brand platform and align…
Three-fifths of marketers planning to quit job this year
Marketers’ quest for the perfect job – combining top salary, career progression, work-life balance and the now all-important brand purpose…
Covid lessons on marketing effectiveness lost already
All the evidence might point to marketing spend not only bouncing back from Covid but hitting record levels, yet it…
Ad market bounceback: Brands learn to keep investing
The full year 2021 Advertising Association/WARC Expenditure Report, which shows the UK ad market soared by 34.3% last year to…
VCCP takes on digital rivals with CX agency Bernadette
VCCP appears to have taken inspiration from a Four Tops classic to name its new customer experience agency, Bernadette, a…