Covid turns Brits into a nation of Monty Don wannabes
The rise of green-fingered consumers appears to be as perennial as the pansy, peony and periwinkle, as Brits’ passion for…
News
Digital spend hits new high as online shopping blossoms
The UK ad market reached a record £31.9bn in 2021, equating to a year-on-year growth of 34.3%, with digital channels…
Cyance relaunches B2B platform in drive for FIT firms
B2B specialist Cyance is relaunching its platform in a move which it claims will give business sales and marketing teams…
Klopp ads shoot Erdinger beer to the top of the league
German beer brand Erdinger Weissbier has hailed its rapid rise to the number one imported wheat beer in the UK…
Equestrian site slagged off for Slut Mix ‘advertisement’
A Hampshire equestrian company has been given a whipping by the ad watchdog after ruling that a product listing for…
The $44bn question: Will Musk wreck or mend Twitter?
Elon Musk’s $44bn (£34bn) deal for Twitter has got more than the Twitterati tweeting, with his proposed changes to the…
Virgin Media O2 takes on Sky Glass with Stream service
Virgin Media O2 is challenging Sky with the launch of a new – and it is claimed more affordable –…
Digital spend soars but IAB chief warns ‘don’t get cocky’
Digital advertising spend rocketed by more than 40% from £16.5bn in 2020 to £23.5bn in 2021 as the seemingly Teflon-coated…
Ramsbury distillery rolls out ‘social tales’ with Tribal
UK craft gin and vodka distillery Ramsbury Single Estate Spirits is launching a new drive to beef up its brand…
Brands urged to get in shape for ‘workday consumers’
Brand owners must overhaul their marketing strategies to embrace the rise of the “workday consumer” with the blurring of lines…