Ramsbury distillery rolls out ‘social tales’ with Tribal

The Ramsbury TalesUK craft gin and vodka distillery Ramsbury Single Estate Spirits is launching a new drive to beef up its brand presence both domestically and overseas, following the success of a multi-channel campaign last year – “The Ramsbury Tales” – which helped double off-promo sales at Waitrose.

The Ramsbury Estate is made up of over 19,000 acres across North-East Wiltshire, West Berkshire, and North Hampshire. The home farms are located in the village of Ramsbury which nestles in the heart of the Kennet Valley.

Tribal Worldwide, which also devised “The Ramsbury Tales” activity, is now aiming to bring the story of the Ramsbury Single Estate further to life in a new campaign, which will be featured across TV and cinema, a series of new “social tales”, plus print and digital assets.

Tribal’s creative continues to be inspired by Ramsbury’s premium ingredients of carefully selected winter wheat and pure chalk-filtered water to evoke a sense of provenance and craft across its target audience, who care about fresh ingredients and being healthy, but still love having a good time.

Ramsbury Single Estate Spirits UK country manager Louisa Makin said that Ramsbury sees itself not just as a producer of quality spirits, but as custodian of the land, driven by the motto “grow everything, waste nothing”.

She added: “The launch campaign helped double off-promo sales at Waitrose, I have no doubt this new campaign will equally resonate with our audience and build on the creative narrative of the brand.”

Tribal Worldwide London business director William Gibb added: “Ramsbury Single Estate Spirits take real pride in their craft which resonates with our whole team and we are excited to share the new work we have for such a brilliant brand.”

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