Edwards brands ‘bonfire of data rights’ claims ‘bullshit’
Information Commissioner John Edwards has rejected concerns that the UK’s data protection reforms will see consumers’ privacy rights abandoned in…
News
Bargain hunting Brits to ditch D2C online shopping
Under the cosh Brits are planning to ditch brands’ direct-to-consumer websites, with only one in five Brits (19%) expecting to…
Forget flowers and chocs, mums want DIY jobs done
With Mother’s Day looming fast, a new analysis suggests that the staples of chocolates and flowers might no longer be…
Saga buys insight firm as it vies for ‘superbrand’ status
Over 50s specialist Saga is aiming to continue its transformation from an organisation associated with elastic waistbands and Zimmer frames…
CMOs face battle to retain control of digital and CX
Marketing chiefs are being urged to fight their corner amid warnings they are being forced to cede complete control of…
Top-notch CX and tech help Kingfisher nail DIY boom
B&Q and Screwfix owner Kingfisher is continuing to build from the Covid-inspired DIY boom and its ecommerce strategy with pre-tax…
Tributes for ‘direct marketing nobility’ Ivor Samuels
Friends and colleagues have paid tribute to former WWAV, IDM and BBDO chief Ivor Samuels, who has passed away following…
New WARC green hub aims to tackle global ‘code red’
Marketing effectiveness specialist WARC is joining forces with the company behind Cannes Lions and the UK’s Advertising Association to launch…
Facebook whistleblower tip of iceberg, ICO data shows
Facebook whistleblower Frances Haugen is far from alone in exposing potentially illegal data practices of her employer, with the UK’s…
Direct mail industry group backs new Jicmail data tool
The Strategic Mailing Partnership, the body which represents mailing and printing houses across the UK, has welcomed the launch of…