Decision Marketing Data Clinic: Tap into social listening
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
News
VCCP delivers major push to rebrand Hermes as Evri
Hermes, one of the UK’s largest dedicated parcel delivery companies, has rebranded Evri and launched a major marketing campaign to…
UK industry joins marketing job scheme for Ukrainians
The UK advertising and marketing industry is offering an lifeline for Ukrainian professionals by joining a European-wide scheme which gives…
Omnicom pulls Russian shops as agency exodus grows
Omnicom has finally decided to ditch its Russian agencies – including Rapp Moscow – over the country’s invasion of Ukraine…
Accenture raids Omnicom for global data chief Singh
Accenture Interactive has made a sortie on Omnicom to appoint its first global head of data and analytics, as the…
Online Safety Bill: Bosses must act now to avoid prison
The Government is finally introducing its Online Safety Bill in Parliament today, some three years – and numerous rewrites –…
Dentsu axes Russia; Omnicom ‘still assessing’ situation
Dentsu International has joined the growing exodus of marketing services companies and global brands from Russia in protest at the…
EU data chief steps up attack on ‘pervasive’ online ads
The European Commission’s top data protection cop has ratcheted up the EU’s attack on the online advertising ecosystem, insisting it…
Data strategies to drive post-Covid growth for business
Data-driven strategies will be at the forefront of business growth plans over the next three years, with first-party data, new privacy…
Customers will share data but don’t rest on your laurels
Consumers around the world are finally coming to terms with the fact that the exchange of personal data is essential…